SHRED LIKE A GIRL COLLAB - GET OUT OF YOUR HEAD
Design work for “Shred like a Girl”, a brand specializing in diversifying mountain biking apparel and promoting inclusivity. "Shred like a Girl" is dedicated to fostering a community and offering assistance to fellow female athletes excelling in the sport. The concept behind "Get out of your own head" is centered on the notion that many obstacles in mountain biking arise from self-doubt, preventing riders from overcoming challenges well within their skill range.
Shawnee the founder of Shred like a Girl was a pleasure to work with, with a clear direction of her idea. It was a pleasure to work with a brand that promotes such a positive ethos toward female riders.
SERVICES: ILLUSTRATION, APPAREL